Startup savant podcast

The Startup Savant Podcast was entering Season 2 and with the resignation of one of the hosts (ahem, me), the show needed some new branding. Podcast producers wanted branding that lended the fairly young show a sense of legitimacy and credibility, while also remaining fun, welcoming, and just a little bit quirky.

Oswald, one of my favorite fonts, quickly became the number one choice for an impactful but personable brand font. The bright mint lightens the dark color palette and keeps it from feeling oppressive, and opting for a black and white photo treatment maintains consistency in guest headshots. 

runner up concepts

These concepts didn’t make the cut, but that doesn’t mean they’re duds! They show just how many styles and usable concepts I can get out of one lil brief.