Startup Savant Podcast

The Startup Savant Podcast was entering Season 2 and with the resignation of one of the hosts (ahem, me), the show needed some new branding. Podcast producers wanted branding that lended the fairly young show a sense of legitimacy and credibility, while also remaining fun, welcoming, and just a little bit quirky.

TRUiC Business Ideas

TRUiC (The Really Useful Information Company) sought a logo for their Business Ideas branch that reflects their existing brand but could also stand alone. The final design includes a lightbulb, an iconic visual of ideas and creativity and the TRUiC flame.

Startup Savant Media Kit

A media kit introduces a company to press, investors, and partners, so talk about pressure! This kit needed to look good and communicate the brand and voice efficiently. I designed a concise, informative piece with a welcoming, friendly personality.

Infographics and Data Visualizations

This is a small collection of the wide variety of web assets and digital designs I have created. From header images to infographics to call outs, I enjoy finding unique, simple and impactful ways to visually communicate hard-to-digest data.

You Can Campaign

The “You Can” Campaign was a suite of display ads. The intention was to appeal to a wide audience and pique interest in starting a business, specifically an LLC. The copy appeals to the human desire for freedom and autonomy.

Display Ads

These ads were created to drive user traffic to the client’s website. I wanted them to be eye-catching and interesting, but I absolutely did not want them to look like advertisements in the traditional sense. The copy and design were intended to pique visitor curiosity and drive engagement.