“you can” campaign

The “You Can” Campaign was a suite of web display ads. The intention was to appeal to a wide audience and pique interest in starting a business, specifically an LLC. The copy appeals to the human desire for freedom and autonomy. These designs are intentionally minimalistic, with the copy being the star of the show. I wanted to instill a sense of empowerment in the ads, giving the audience a little push of support that they can, in fact, achieve their goals.