TRUiC business ideas

TRUiC (The Really Useful Information Company) sought a logo for their Business Ideas branch that reflects their existing brand but could also stand alone. The final design includes a lightbulb, an iconic visual of ideas and creativity and the TRUiC flame.

typeface and colors

I’ll admit, I am a sucker for brights against off-black and quirky fonts full of personality and charm. The color and type choices leave lots of room for expanding into web design assets and print. But also, who doesn’t love the font name “Afacad Flux”?

Color palette, inspired by a neon watermelon.

Afacad Flux, my new favorite funky, whimsical typeface.

RUNNER UP CONCEPTS

The infant concepts. I still really love the multicolored seedling!