Summary

Senior UI/UX & Brand Designer with 7+ years of experience bridging the gap between brand identity and scalable digital systems. Proven track record of launching multi-site web ecosystems, architecting design systems, and driving cross-functional Design Ops workflows. Passionate about balancing sophisticated visual narratives with data-driven usability, division-wide accessibility compliance, and efficient product delivery. 

Experience

Web Specialist

University of Michigan, Student Life, July 2025 - present

  • Architected and deployed an end-to-end Standard Operating Procedure (SOP) to govern and streamline digital product design workflows across 27 divisional subunits.

  • Coordinated with external contractors to launch a responsive, centralized Figma Design System, establishing a structured intake framework to manage cross-team functionality requests.

  • Designed and shipped the primary divisional umbrella site as the architectural foundation for 27 subunit sites, utilizing user-testing data to optimize core navigation hierarchies. 

  • Authored comprehensive design system and onboarding documentation to bridge technical gaps for non-technical editors while aligning cross-functional teams around standardized web processes. 

  • Led continuous collaboration with development teams to audit, isolate, and remedy WCAG accessibility vulnerabilities across the entire digital ecosystem.

  • Executed the end-to-end content layout, architecture, and launch of a 54-page subunit website directly in WordPress, demonstrating deep platform proficiency and the ability to independently manage large-scale web production. 

Skills & Tools: Figma, Siteimprove, WordPress, Utopia Fluid Responsive Design, Google Analytics 4, Google Tag Manager

UI/UX & Brand Designer

Self-employed, March 2019 - present

  • Led branding and UI/UX design from concept to execution, delivering intuitive user experiences and compelling visual identities.

  • Partnered with startups, small businesses, and entrepreneurs to build trustworthy, recognizable brands, emphasizing brand personality, mission, and values.

  • Collaborated with developers to ensure seamless design implementation, optimizing product timelines and usability.

Skills & Tools: Figma, Adobe Creative Suite, WordPress, copywriting, information architecture, content strategy, client communication.

UI/UX & Senior Graphic Designer

The Really Useful Information Company, June 2020 - February 2025

Developed and implemented a company-wide scalable design system, improving brand consistency and reducing development time.

  • Designed and optimized user flows, wireframes, and high-fidelity prototypes for web and mobile platforms. 

  • Led cross-functional collaboration with product managers, engineers, and executive leadership to ensure that business goals aligned with user needs.

  • Mentored junior designers, providing guidance on UI/UX principles, tools, and career development.

  • Conducted iterative design testing, integrating stakeholder feedback to refine usability and increase adoption.

  • Worked closely with front-end developers to improve design handoffs, reducing misalignment and improving timelines.

  • Applied WCAG/ADA accessibility standards to enhance usability for all users.

Skills & Tools: Figma, Sketch, Adobe Creative Suite, GA4, Power BI, WCAG/ADA compliance, UX research, stakeholder communication, project leadership.

Junior Graphic Designer

The Really Useful Information Company, June 2019-June 2020

  • Collaborated with senior designers to produce brand-consistent visual assets, supporting multi-channel project workflows and iterative layout design. 

Skills & Tools: Adobe Creative Suite, typography, branding.

education

 

B.A. Graphic Design
Southern New Hampshire University, April 2019

B.A. Instrumental Music Education
University of Michigan, May 2009