summary
Senior UI/UX & Brand Designer with 6+ years of experience crafting user-centered digital experiences and visual identities. Passionate about building polished, intuitive interfaces, developing strong brand narratives, and elevating creative processes. Proven ability to translate business goals into strategic design solutions, ensuring usability, accessibility, and brand cohesion across platforms.
Experience
Freelance UI/UX & Brand Designer
March 2019 - present
Led branding and UI/UX design from concept to execution, delivering intuitive user experiences and compelling visual identities.
Partnered with startups, small businesses, and entrepreneurs to build trustworthy, recognizable brands, emphasizing brand personality, mission, and values.
Designed wireframes, interactive prototypes, and high-fidelity interfaces, ensuring accessibility and user-centered designs.
Created complete brand identities including logos, color palettes, typography, and visual assets to support business growth.
Collaborated with developers to ensure seamless design implementation, optimizing product timelines and usability.
Managed client relationships, project scope, and deliverables, ensuring high-quality results that aligned with business and user needs.
Skills & Tools: Figma, Adobe Creative Suite, WordPress, Webflow, copywriting, content strategy, client communication.
UI/UX & Senior Graphic Designer
The Really Useful Information Company, June 2020 - February 2025
Developed and implemented a scalable design system, improving brand consistency and reducing development time.
Designed and optimized user flows, wireframes, and high-fidelity prototypes for web and mobile platforms.
Led cross-functional collaboration with product managers, engineers, and executive leadership to ensure that business goals aligned with user needs.
Mentored junior designers, providing guidance on UI/UX principles, tools, and career development.
Conducted iterative design testing, integrating stakeholder feedback to refine usability and increase adoption.
Worked closely with front-end developers to improve design handoffs, reducing misalignment and improving timelines.
Applied WCAG/ADA accessibility standards to enhance usability for all users.
Skills & Tools: Figma, Sketch, Adobe Creative Suite, WCAG/ADA compliance, UX research, stakeholder communication, project leadership.
Junior Graphic Designer
The Really Useful Information Company, June 2019-June 2020
Created visual assets that maintained brand consistency and aligned with business goals.
Collaborated with senior designers to iterate on designs, applying feedback for continuous improvement.
Supported design project workflows, ensuring brand consistency and high-quality execution.
Skills & Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign), layout design, typography, branding.
EDUCATION
B.A. Graphic Design
Southern New Hampshire University, April 2019
B.A. Instrumental Music Education
University of Michigan, May 2009