startup savant

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About the Project

Project Introduction
This project included a makeover of the look and feel of www.startupsavant.com and establishment of a design system, style guide and component/usage documentation for users implementing and building the site. The site was also being migrated from a bespoke CMS to WordPress.

 

Role & Responsibilities

  • UI Design: Created high-fidelity designs, prototypes, and final visual elements.

  • UX Research & Testing: Conducted user interviews, usability testing, and synthesized findings to inform design decisions.

  • Information Architecture: Designed user flows, wireframes, and site maps for intuitive navigation.

  • Design System Development: Built and maintained a scalable design system (hosted with Supernova.io) to ensure consistency across the product.

  • Project Leadership: Managed the end-to-end design process, collaborated with cross-functional teams, and ensured alignment with project goals.

 

high fidelity mockups

*please note that these mockups are extremely truncated versions of live pages

Example - Subindex Page

Example - Article Page

 

Interactive Prototype

This prototype was built in Sketch. Test out the navigation and browse through some of the articles!

 

outcomes and lessons learned

The final product delivered a seamless and intuitive user experience, with clear navigation and well-structured information architecture that resonated with users. Feedback highlighted the ease with which users could explore and engage with the site’s content, validating the design decisions made throughout the process.

One of the most valuable lessons I took away from this project was the importance of meticulous planning and organization. My "mise en place" approach—having everything I could think of planned out and ready—proved essential when unexpected challenges arose. This mindset not only ensured a smooth design process but also provided the flexibility needed to adapt without compromising quality. It’s a principle I continue to apply to every project I work on today.

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